What Advice Would You Give New Architects On Managing Client Expectations?
Architect Today
What Advice Would You Give New Architects On Managing Client Expectations?
Entering the world of architecture? Uncover the secrets from those who have mastered it. In this article, a Project Architect emphasizes the balance of aesthetics and functionality, while an Associate Principal highlights the importance of clear communication. Explore these and four other invaluable insights to enhance your approach to managing client expectations.
- Balance Aesthetics and Functionality
- Set Clear Expectations Upfront
- Prioritize Clear Communication
- Clarify Responsibilities in Contracts
Balance Aesthetics and Functionality
To those entering the architecture field, welcome to the creative and hospitality sectors! After completing your bachelor's degree in architecture, you will want to explore your creativity in the real world, merging it with practicality and client demands.
Every space needs to be designed with human-friendliness and comfort in mind for daily use. Sometimes, a space may need to prioritize functionality over aesthetics, especially in hospitality settings.
As architects, we are both users and designers. We understand the importance of balancing aesthetic appeal with comfort and usability. Always strive to present a design that harmonizes these two factors and helps the client appreciate their significance for long-term use. It's essential to communicate your creative vision while ensuring that the design meets the practical needs of the end user.
Set Clear Expectations Upfront
As an architect focused on custom home design, I would advise entering the field to be extremely transparent in the design process and set clear expectations upfront. Clients hire us to turn their vision into reality, but that vision often lacks a technical understanding of site challenges or realistic budgeting. For example, a client wanted 180-degree views from every room of their new home. However, their lot had significant grade changes, and obtaining those views would have tripled the budget. By walking the site together and discussing options, we found an optimal design within budget that still gave them panoramic views from key rooms. Staying in close contact throughout the design phase is key. I provide weekly updates with questions or issues arising and ask for input before proceeding with solutions. The more you educate clients on the step-by-step process, the less likely unrealistic expectations become roadblocks. Understand that no client wants to hear 'no,' so frame constraints as creative challenges to overcome together. An informed and involved client will appreciate your expertise in turning their dream home into a buildable reality.
Prioritize Clear Communication
One key piece of advice for managing client expectations in architecture is to prioritize clear communication from the very beginning. Set up an initial meeting to thoroughly understand the client's vision, budget, and timeline. Regularly check in throughout the project, providing updates and being transparent about challenges. This helps build trust and ensures clients feel involved, making it easier to navigate any changes or adjustments along the way.
Clarify Responsibilities in Contracts
Work closely with your client as they're developing contracts with their project team. As needed, assist the client in aligning contract provisions between owner-architect agreements and owner-contractor agreements.
When developing the owner-architect agreement, collaborate with the client in clarifying the responsibilities of both parties. Make sure to discuss and agree upon any specific concerns now. For example, clarify how the client will issue review comments on design submissions and what the response time will be. As another example, define what the process is for tracking construction costs.
For projects in which you must accept an owner's contract without the opportunity to modify its terms, have a meeting to review any issues of concern so that both parties are clear about services and deliverables.
As the project progresses through each phase, have a check-in call with your client. Confirm the services and deliverables that the architect will provide. For instance, during construction, how many site visits will the architect make?
