An industry enters the American market together, through six showroom events instead of a trade fair.
LOS ANGELES, CA, UNITED STATES, November 10, 2026 /EINPresswire.com/ -- Furniture, lighting, outdoor living, surface and home cinema companies from Belgium will meet architects and interior designers in Santa Clara and Los Angeles from Nov. 11 to 13, in the first U.S. edition of Best of Belgium. Organized by Fedustria, the program follows editions in Paris and Milan.
Rather than gathering in a convention center, the brands will receive visitors in six showrooms over three days. Each event is built around its host’s specialty, from outdoor living in Santa Clara to architectural lighting, decorative panels and home cinema in Los Angeles, so visitors can see the products in real spaces and speak directly with the people who design them.
“This initiative brings Belgian furniture and design, lighting and surface manufacturers together under one platform, creating a collective presence that goes beyond what individual brands can achieve on their own. Together, we can showcase the full breadth of Belgian design and craftsmanship and build relationships that would take a single brand year to establish independently,” said Kevin Snyders, director Best of Belgium.
The program opens Wednesday at TBS Design Gallery in Santa Clara, with Cosapots, Heatsail, Renson, Royal Botania and Umbrosa. On Thursday it moves to Los Angeles, starting with a breakfast at Delta Light’s Pacific Design Center showroom, followed by open days at Unilin, Tribù and CINEAK. It closes Friday with a lunch at MADERA in the Arts District.
“Deltalight was born in Belgium, where light is treated as a building material. We want California architects to see what that means in a real space, and to talk with the team that designs it,” said Thomas Landrin, CEO of Deltalight.
Flanders Investment & Trade and the Consulate General of Belgium in Los Angeles support the program, alongside TBS Design Gallery and DRUVEN.
“Our job is to help Belgian companies grow in the United States, and design is one of the sectors where Belgium has so much to offer, rooted in our rich heritage in fabrics and textiles. Best of Belgium puts these makers in the same room as the people who design and build California,” said Wouter Debeyne, Trade & Investment Commissioner at the Consulate General of Belgium in Los Angeles.
EVENT DETAILS
Nov. 11, Santa Clara · Nov. 12–13, Los Angeles. Admission is free with registration at bestofbelgium.co/events. Interviews, previews and high-resolution images are available to press on request.
ABOUT BEST OF BELGIUM
Best of Belgium is the international platform for Belgian design, led by Fedustria, the federation of Belgium’s textile, wood and furniture industries. bestofbelgium.co
María José Sandoval
Druven
press@druven.us
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